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Does dopamine dressing really work? The science behind dopamine dressing.
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Stepping out in a bright shirt is often considered as making a statement. Flip through a fashion magazine and you will see bright colours labelled as must-haves in your summer wardrobe. Dressing for your mood is the hottest take in the fashion world, with dopamine dressing branded as the latest in vogue trend. Can a bold jumper uplift your outfit and your mood? Is there a scientific basis for the benefits of dopamine dressing?
What is dopamine dressing?
A fashion psychologist, Dawnn Karen propelled the idea of boosting your reward and pleasure brain chemical, dopamine through clothing [1]. The concept of colour psychology is possibly involved. The ability of colour to affect mood and elicit emotions could be the main foundation of dopamine dressing. Since one of dopamine’s role in the body is invoking pleasure, dopamine dressing suggests that certain coloured clothes can boost your dopamine, making you happy.
Can your clothes alter your brain chemicals?
The relationship between dopamine and mood is well studied. Dopamine is a booster brain chemical. It is released when you experience pleasurable things like food and sex. These things can do wonders for your mood. It is also released to motivate you towards things that will bring you pleasure and reinforces the feel-good effect after you accomplish it [2]. These features make it a powerhouse mood-booster. Dressing up also makes some people happy, and there is a possible dopamine link in that story. Certain colours are also regarded as mood-uplifting. The combination of these two could possibly explain the dopamine dressing effect. Imagine putting on your favourite outfit. Does that make you feel confident and happy? Research studies solidifying these links are yet to be conducted.
A scientifically proven way to increase dopamine is through increasing intake of its building block, tyrosine. Tyrosine is found in tofu, cheese, beef, and other protein rich foods. Apart from food sources, the world’s 1st natural 800mg tyrosine capsule made from fermented corn is an easy way to increase dopamine production.
How to dress up to boost your mood? Whether dressing up in a certain coloured outfit opens your dopamine gates is yet to be established. In the world of colour psychology, colours are known to evoke certain emotions. Prominent researcher and psychotherapist, Angela Wright, has done great work in this field. Her book, “The Beginner's Guide To Colour Psychology'' delves into how colours can have different effects on people [3]. Red, yellow, blue and green are four colours that have been studied to influence emotions [4]: These are general observations. Wright notes that a memory attached to a specific colour, family history of a colour, and fashion trends can influence the psychological effects of colours. Different shades of the same colour can elicit different responses too. Perhaps, blue is attached to a happy childhood memory and can boost your mood when you wear a blue outfit. The same can happen with another colour. It is possible that bright green is labelled as the color of the season and wearing a bright green outfit makes you happier because you feel trendy and confident. Colours can have unique effects on how you feel on a certain day. Wearing what you are comfortable in and what makes you feel confident can boost your mood. Wear what makes you happy.
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